ORLANDO Fla. Darden Restaurants Inc. is ramping up renovation plans for its Red Lobster chain, with as many as 50 units slated to be remodeled in the year ahead.The “brand refresh” is designed “to further broaden appeal, increase same-restaurant sales and strengthen unit economics,” Andrew H. Madsen, Darden’s president and chief operating officer, told analysts in a June 24 conference call. Red Lobster's new look is intended to remind guests of something they might encounter in Bar Harbor, ...
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Contact: Desiree Torres Desiree.Torres@penton.com