Organic and natural food is not just for hippies – or even yuppies – anymore. Consider Good Times Burgers of Golden, Colo. This fast-food burger chain, which has about 50 units, has been selling beef from a natural and organic meats company since 2004. “From a branding standpoint, every brand yearns for those meaningful points of difference,” Good Times vice president of marketing Bob Turrill noted on the company’s decision to go “au naturel.”By all accounts, going granola is in. ...

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