THOUSAND OAKS CALIF. Baja Fresh Mexican Grill’s new owners, just months after buying the troubled chain from Wendy’s International Inc. at what was considered a fire-sale price, are attempting to add value and novelty to its menu and reverse perceptions of slow service. — The menu overhaul is the first by the 292-unit fast-casual chain since the $31 million purchase in November by investors led by David Kim, an Anaheim, Calif.-based Cinnabon franchisee and owner ...
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Contact: Desiree Torres Desiree.Torres@penton.com