Chains seek to increase market penetration with creative expansion
The new economic and operational realities of the foodservice marketplace are challenging operators to think outside the box when it comes to expanding their brands, which also means getting more imaginative when it comes to finding sites for new locations. Operators have been installing scaled-down or customized versions of their concepts in airports, hospitals, office buildings and college campuses for years, but now they are finding ways to make their brands work at construction sites, ...
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