Chain to roll out frozen yogurt, new breakfast items after strong tests
Officials at Jamba Juice said the smoothie chain is rolling out frozen yogurt and new breakfast products this year with the goal of building traffic across all dayparts. Also soon to come to the menu are a three new smoothies that will combine fruit and vegetables, contributing to Jamba Juice’s positioning as a “healthy, active lifestyle brand,” said James White, chief executive of Emeryville, Calif.-based Jamba Inc. Jamba executives discussed new products and expectations ...
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Contact: Desiree Torres Desiree.Torres@penton.com