NEW YORK The franchisor of Maggie Moo’s and Pretzel Time has added a cookie brand to its lineup of treat concepts with the $93.7 million purchase of Great American Cookie Co., licensor of more than 300 stores in shopping malls in the Southeast and Southwest. The purchase by NexCen Brands Inc. is the franchising specialist’s second acquisition in five months from Salt Lake City-based Mrs. Fields Famous Brands. NexCen, which also franchises the Marble Slab Creamery chain, had bought ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.