Carl’s Jr. and sister brand Hardee’s on Thursday launched a new advertising campaign for the new hand-breaded chicken filet sandwich that has a noticeable lack of hot models in bikinis. CKE Restaurants Inc., the parent of the two quick-service brands, has long been known for sexy advertising that appeals to its key demographic of “young, hungry men.” Earlier this year, for example, the introduction of new turkey burgers was promoted with TV ads featuring a voluptuous ...
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Contact: Desiree Torres Desiree.Torres@penton.com