Restaurant chains have courted late-night diners for many years, but a slew of new marketing initiatives during the last few weeks show how increasingly eager they are to tap into that daypart to boost sales.Burger King extended its hours to 2 a.m. or later Thursday to Saturday at its U.S. units and is promoting late night in a new TV campaign starring Sean “Diddy” Combs, the chain’s “Late Night Ambassador.” Meanwhile, Buffalo Wild Wings introduced a Night Hunger menu, and ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.