Restaurant chains have courted late-night diners for many years, but a slew of new marketing initiatives during the last few weeks show how increasingly eager they are to tap into that daypart to boost sales.Burger King extended its hours to 2 a.m. or later Thursday to Saturday at its U.S. units and is promoting late night in a new TV campaign starring Sean “Diddy” Combs, the chain’s “Late Night Ambassador.” Meanwhile, Buffalo Wild Wings introduced a Night Hunger menu, and ...
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Contact: Desiree Torres Desiree.Torres@penton.com