Early to bed and early to rise may have once made people healthy, wealthy and wise, but today’s savvy quick-service operators know there’s money to be made by staying up—and open—late. According to new data from The NPD Group, a Port Washington, N.Y.-based global market research firm, the hours between 10 p.m. and 5 a.m. are turning into a lucrative daypart. “We’ve been really seeing strong growth in p.m. snack,” NPD analyst Bonnie Riggs ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com