Americans can’t always agree on what they want, but these days they seem to agree on what they don’t want: more of the same. Given the emphasis put on change by both presidential candidates, that’s true of politics and, according to recent research, it’s true of beverages as well.According to new data from market research firm The NPD Group, for the last five years consumers have been steadily cutting back on traditional carbonated soft drinks in favor of newer and more innovative offerings ...
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