This history of cocktails is a Darwinian tale of how those things that don’t kill you make you stronger, and how the people who work hard to make the craft better are keeping cocktails on menus in increasingly varied venues as consumers seek more from their beverage dollars. The story of cocktail survival is a story of an escape from mediocrity.First emerging in the 18th century as a mixture of bitters with sugar and water, the cocktail soon joined hands with alcohol and flourished in the ...
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Contact: Desiree Torres Desiree.Torres@penton.com