Sometimes, as the saying goes, “the more things change, the more they stay the same.” That seems to be the case with the daily special, a fixture of restaurants for as long as anyone can recall.Alive and well and evidence of operators’ ingenuity and resilience through times both good and bad, specials are served today in many of the same ways that they have for centuries while evolving into a marketing tool.Historically, specials have played many roles, and they actually preceded printed ...
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Contact: Desiree Torres Desiree.Torres@penton.com