Signature menu items define concepts, help drive sales
Few things can imprint a restaurant in the mind of the consumer like an easily identifiable signature dish. Special menu items like Outback Steakhouse’s Bloomin’ Onion, McDonald’s Big Mac, Uno Chicago Grill’s deep dish pizza or Dairy Queen’s Blizzard often take on a life of their own and, as a result, can single-handedly drive traffic while helping an operation stand out from the competition. Richard Coad, executive creative director for the QSR SWAT Team at ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com