Since its introduction in 1981 as a limited-time offer, McDonald’s McRib sandwich has inspired fans to create songs, T-shirts and Facebook pages as a show of devotion, or to drive all night to McDonald’s units identified on a special McRib Locator. You’d think McDonald’s might want to keep an item like that on the menu. But you’d be wrong. McDonald’s values making the McRib fans’ hearts grow fonder, so keeping it just out of their reach is key, said ...

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