Restaurant chains cultivate curiosity, bulk up sales with indulgent offerings
While health-oriented food items have increasingly established a hold on restaurant menus around the country, consumers are sending a clear message to foodservice operators that they should still make room for some highly indulgent, politically incorrect selections as well. Louisville, Ky.-based KFC was happily on the receiving end of that message last spring when it launched its instant hit, the Double Down — a sandwich featuring two pieces of fried chicken instead of a bun. The ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com