Between-meal munching has chains fortifying menus with mini offerings
Chain operators are responding to consumers’ cravings for convenient, satisfying treats between meals by introducing a growing assortment of snack items. Whether they’re seeking smaller portions, portability or value, consumers are flocking to these snack items, blurring the lines between dayparts, and creating opportunities to increase guest frequency and boost check averages as add ons to existing meals. Snacking is “one of the few bright spots in the industry,” ...
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