While fame can drive sales, celebrity chefs must maintain restaurant standards
It’s getting more difficult to ignore the cult of the celebrity chef. Turn on the television, and you’ll find half a dozen back-of-the-house-based reality competitions or chef-hosted cooking shows. Walk into a supermarket, and you’ll see scores of retail products branded with a popular chef’s name. Head for the bookstore, and you can pick through shelves of books by well-known chefs. And we haven’t even begun to talk about restaurant branding opportunities ...
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