Discounted dishes, bundled items find way onto menus industrywide
Bargain shoppers have whet their appetites on value menus for more than 20 years, but the recent recession highlighted how integral the vehicle has become, even spilling over into the bundled offerings outside the quick-service segment. From Taco Bell’s and Wendy’s value-menu debuts in the late 1980s to recession-fueled value-priced “2 for $20” and “3 for $20” offerings by casual-dining stalwarts like Chili’s and Applebee’s more recently, these ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!