Discounted dishes, bundled items find way onto menus industrywide
Bargain shoppers have whet their appetites on value menus for more than 20 years, but the recent recession highlighted how integral the vehicle has become, even spilling over into the bundled offerings outside the quick-service segment. From Taco Bell’s and Wendy’s value-menu debuts in the late 1980s to recession-fueled value-priced “2 for $20” and “3 for $20” offerings by casual-dining stalwarts like Chili’s and Applebee’s more recently, these ...
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Contact: Desiree Torres Desiree.Torres@penton.com