Concepts capitalize on busy consumers’ desire for snappy service, portability
Perpetually time-strapped consumers have been telling restaurants that convenience remains one of their key concerns, and they want foods they can either eat on the run, or take home or to the office. As a result, a growing number of responsive operators have taken action and are benefiting from meeting the needs of these customers. “Consumers encouraged us to put together a program to figure out a way to use us conveniently,” said Kerry Kramp, president and chief executive of ...
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Contact: Desiree Torres Desiree.Torres@penton.com