Chains use creativity to boost sales in the evening
The daypart with the highest average check also is performing the most poorly these days. Getting customers to come out for a meal after dark continues to prove challenging during these lean times, which are forcing more Americans to eat dinner at home. And it doesn’t look like the slowdown in dinner is a short-term situation. A recently released report by The NPD Group, a consumer research firm based in Port Washington, N.Y., called “Changing Demographics: Get to Know the New ...
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