Chains use creativity to boost sales in the evening
The daypart with the highest average check also is performing the most poorly these days. Getting customers to come out for a meal after dark continues to prove challenging during these lean times, which are forcing more Americans to eat dinner at home. And it doesn’t look like the slowdown in dinner is a short-term situation. A recently released report by The NPD Group, a consumer research firm based in Port Washington, N.Y., called “Changing Demographics: Get to Know the New ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!