U.S. franchisors head to India to explore the market’s potential and challenges
India, a land that was long stricken with poverty, stymied by bureaucracy and at times showed overt hostility to foreign businesses, now beckons with a burgeoning middle class, relaxed restrictions on international investors, and a young population eager to try sandwiches, burritos, pizza and cinnamon rolls. Also enticing is India’s economy, which is growing at a clip of 8 percent annually, compared with the less than 3 percent growth being tallied annually in the United States, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!