Operators seize opportunities to build more traffic when rivals find themselves in a jam

When the Morton’s Steakhouse location in Minneapolis closed July 3, rival restaurateur Phil Roberts, founder of Parasole Restaurant Holdings, didn’t do a victory dance. He did, however, take action. Saddened that the city’s dining scene had taken a hit but recognizing that one of his company’s nine restaurant concepts in and around the Twin Cities, Manny’s Steakhouse, stood to benefit from that misfortune, Parasole began offering a $100 Parasole Dining Club ...

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