
Restaurant operators are adding or expanding their breakfast options in the hopes of tempting consumers out of their homes for the morning meal and tapping into a growing daypart. More than 75 percent of American consumers eat breakfast at home and another 10 percent skip it entirely, according to research firm The NPD Group. Only about 8 percent of consumers eat breakfast in restaurants. “And that means there’s a huge opportunity,” said Bonnie Riggs, restaurant ...
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