Consumers’ growing consciousness about health and nutrition presents opportunities for restaurant marketers, but the issue of dietary prudence also poses balancing-act challenges.While it’s perfectly fine to promote more healthful or nutritious meals, foodservice marketing executives agree, ads that come off as too “preachy” or that insult people who have a weight problem will alienate the very audience restaurants are trying to reach. Consider a TV spot for Subway’s new Black ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.