Consumers’ growing consciousness about health and nutrition presents opportunities for restaurant marketers, but the issue of dietary prudence also poses balancing-act challenges.While it’s perfectly fine to promote more healthful or nutritious meals, foodservice marketing executives agree, ads that come off as too “preachy” or that insult people who have a weight problem will alienate the very audience restaurants are trying to reach. Consider a TV spot for Subway’s new Black ...
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Contact: Desiree Torres Desiree.Torres@penton.com