Officials for Papa John’s International Inc. said Friday that the shift in sponsorship focus from college football to the pro gridiron in part reflected the larger investment it would have been required to make to continue sponsoring the Papajohns.com Bowl. The game, to be played Jan. 8, 2011, in Birmingham, Ala., now will be the BBVA Compass Bowl following Birmingham-based bank BBVA’s decision to become the title sponsor. Papa John’s said in August, right around its ...
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Contact: Desiree Torres Desiree.Torres@penton.com