Take-and-bake specialist Papa Murphy’s is aggressively taking on delivery-focused competitors with a $35 million media campaign that will attempt to solidify the brand’s core message of offering a high-quality, customizable pizza at a lower price. The campaign, which launches Monday and will include TV commercials, radio, online, print, social media and in-store components, is the first major advertising push since the Vancouver, Wash.-based pizza chain was acquired by ...

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