“A picture is worth a thousand words,” the old adage says. In foodservice sales, a sample is worth a thousand pictures. There is nothing like tasting, smelling, touching or feeling a product to understand its true benefits to your operation, whether it’s a new ready-to-bake muffin, a reformulated sauce or a next-generation green cleaning supply—no tasting of that last one, of course. Yet, sampling has been one of the most difficult services to execute. Dot Foods, the redistributor based in ...

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