LOS ANGELES The Pinkberry frozen-yogurt chain reportedly will begin market tests this Friday of yogurt drinks it will call Granita at six Southern California units, a move that echoes a new-product test by Starbucks Coffee. Although true Sicilian-style granita typically is a granular Italian ice that's fruit flavored like sorbet, the Pinkberry drink is described as a more liquefied version of Pinkberry's signature tart yogurt. Selling in two sizes for $3 and $3.50, Granita will come ...
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Contact: Desiree Torres Desiree.Torres@penton.com