LOS ANGELES The Pinkberry frozen-yogurt chain reportedly will begin market tests this Friday of yogurt drinks it will call Granita at six Southern California units, a move that echoes a new-product test by Starbucks Coffee. Although true Sicilian-style granita typically is a granular Italian ice that's fruit flavored like sorbet, the Pinkberry drink is described as a more liquefied version of Pinkberry's signature tart yogurt. Selling in two sizes for $3 and $3.50, Granita will come ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!