The nation’s leading pizza chains have always competed on product and price, but the use of new technology as a marketing channel is becoming just as important as the latest meal deal or promotional item.Interactive campaigns, mobile coupons and advances in online ordering seek to reach consumers where they’re most likely to be: on their mobile phones or in front of a computer.Domino’s Pizza, Pizza Hut and Papa John’s have made text-ordering a standard part of their operations, just as ...

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