OVERLAND PARK Kan. Yum! Brands Inc., with finding a new brand strategy for the struggling pizza chain, which has seen its sales trends fall behind competitors Domino’s and Papa John’s. —NPC International Inc., Pizza Hut’s largest franchisee, has tasked its franchisor, NPC, which operates 1,150 Pizza Hut locations, said Yum has “struggled to find the proper message to connect with the consumer in this new recessionary ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com