DALLAS After various websites, from those of professional marketing gurus to that of gossip maven Perez Hilton, picked up on Pizza Hut’s use of the truncated “The Hut,” the chain was compelled to calm consumer concern over the weekend that it had changed its name. “Pizza Hut is not changing its name,” Brian Niccol, the chain’s chief marketing officer, said in a statement. “We are proud of our name and heritage and will continue to be Pizza Hut. We do use ‘The Hut’ in some of our ...
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Contact: Desiree Torres Desiree.Torres@penton.com