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Pizza Hut offers free music downloads in new promo

DALLAS Pizza Hut is promoting its own products and subscriptions to the eMusic music-download service by offering consumers 75 free downloads if they order from www.pizzahut.com.

Customers who place online orders through Dec. 27 will receive a link to a microsite, where they can download 75 songs. Twenty-five have to be selected from a special promotional playlist, and the other 50 can be chosen from eMusic’s catalog of more than 4 million songs as part of a 14-day free trial subscription. If customers don’t cancel the subscription, they’ll be charged $11.99 for 30 downloads a month. Customers keep their 75 free tracks even if they don’t subscribe to eMusic.

The eMusic service sells music exclusively in the MP3 format, which is compatible with all digital audio devices including the iPod, iPhone, and Zune. It competes with Apple’s popular download service, iTunes.

The promotion is a “natural fit” for Pizza Hut because customers who order online from the chain “are also big fans of downloading music online,” Bob Kraut, vice president of marketing communications, said in a statement.

Pizza Hut, a division of Yum! Brands Inc., has 6,200 U.S. units and more than 4,000 restaurants in other countries.

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