DALLAS —Pizza Hut said it would reintroduce Cheesy Bites Pizza in two TV commercials before the start of the Super Bowl on Feb. 4, with both spots containing a “hidden code” that can be text-messaged to a special phone number to enter a prize giveaway. One spot reprises actress Jessica Simpson’s role as product spokeswoman. The ads, by BBDO New York, were expected to air throughout the day of the game. Pizza Hut called Cheesy Bites, a limited-time offer launched before ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com