Dallas-based Pizza Hut has augmented its support of Web orders by accepting customer requests via cell phone text message and from the browsers of Internet-capable mobile devices in a move the chain said gives it a competitive edge. "Our [order processing computer] servers last week were the busiest they've been in eight years, and we think that is due in large part to the interest in Total Mobile Access," Pizza Hut spokesman Chris Fuller said following the chain's Jan. 17 ...
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Contact: Desiree Torres Desiree.Torres@penton.com