Midwestern pizza-buffet concept aims to expand to larger markets
Adrie Groeneweg, co-founder and president of pizza-buffet concept Pizza Ranch, decided in 1981 to open his first restaurant in his hometown of Hull, Iowa, after watching too many neighbors head to nearby Sioux City for pizza. Pizza Ranch HEADQUARTERS: Orange City, Iowa MARKET SEGMENT: pizza-buffet NO. OF UNITS: 150 AVERAGE UNIT VOLUME: $1.2 million METHOD OF GROWTH: franchising LEADERSHIP: Adrie Groeneweg, co-founder and president; Jon Moss, chief operating officer; Marilyn Mayberry, ...
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