ATLANTA The 1,901-unit Popeyes Chicken and Biscuits chain will reintroduce itself as Popeyes Louisiana Kitchen in an ad campaign that begins next week, said an official from parent company AFC Enterprises Inc. The new name reflects the brand's heritage of "Louisiana-inspired home cooking," said Dick Lynch, chief marketing officer. He said Popeyes' new "Louisiana Fast" positioning is slow cooking meets fast food.On Monday the chain will begin airing 15- and 30-second cable television ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!