When Tyson Food Service executives decided that the time was right to revitalize the company’s value-added line of chicken products, they first took a close look at the state of the foodservice marketplace.“If you look at what’s happening in the foodservice industry, you can see that both operators and consumers need some relief,” said Rodger Starnes, vice president of foodservice marketing and customer development for Tyson Foods Inc. in Springdale, Ark.“Chicken plays such a valuable role ...

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