For an iconic brand celebrating its 75th anniversary this year, Big Boy Restaurants International is packing a lot of news and development into a couple of months. Earlier this week, Warren, Mich.-based Big Boy said its fast-casual better-burger prototype, @burger, had closed its only location after being open for about a year in Ann Arbor, Mich. But the brand won’t spend too much time in the near future considering what went wrong, said chief executive Keith Sirois, because ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com