The quick-service chain reinvents itself in a playing field filled with better-burger competitors
The Good Times Burgers & Frozen Custard chain is undergoing a refresh of its image and operations to better compete in a crowded world of “better burger” players. The move comes after investment group Small Island Investments Ltd. acquired a majority stake of Golden, Colo.-based parent Good Times Restaurants Inc.’s outstanding shares in a deal that closed last December. Other restaurant investments by Boston-based Small Island have included the Piccadilly Pub chain in ...
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