EVP Brad Haley dishes on mobile app for customer rewards program
CKE Restaurants executive vice president Brad Haley knew that offering big burgers and running snazzy commercials for his company’s Carl’s Jr. and Hardee’s chains earned the loyalty of its “young hungry guy” target customer. But he says the challenge of developing marketing programs to convert those good feelings into sales growth required CKE to find a way to make loyalty pay off easily. “The loyalty program has been around since the dawn of marketing, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!