President and founder on the brand’s rowdy reputation and standing out in the pizza segment
It may not seem like the right time for Toppers Pizza to mount a franchise growth push with the credit market still tight for potential operators, but the 27-unit chain has always gone against the grain. The Whitewater, Wis.-based brand has built a reputation not only for high-quality pizza, but for its irreverent marketing and its focus on the college student market. Its cheeky slogans include, “We come fast, no apologies,” and the tagline, “Spank your buds,” that ...
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