DENVER “Going viral” may be a scary proposition for hospital patients and elementary schoolchildren, but a focus on promoting a charitable message outside a restaurant’s four walls has strengthened community outreach for chains like Qdoba and CiCi’s Pizza. As Denver-based Qdoba announced the winner of its first Qmmunity initiative on Wednesday and Coppell, Texas-based CiCi’s continues its Pizza Party Pay Day efforts, both chains report that the fundraising programs have helped not only draw ...

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