Prices aren’t the only numbers dropping in quick service. While more and more items get placed onto value menus and 99-cent burgers figure in more ad campaigns, many of the segment’s largest players also are slashing their number of corporate outlets.While the selling of corporate locations to franchisees has long been a tactic used to reduce costs and increase cash flows for a parent company, refranchising is becoming an increasingly popular strategy as operating costs continue to mount and ...
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Contact: Desiree Torres Desiree.Torres@penton.com