As the country wrestles with the worst economic crisis since the Great Depression, consumers are nostalgic for simpler, happier times, and some quick-service players are capitalizing on that sentiment. While operators such as Sonic Corp. and the six-unit The Varsity chain in Atlanta have long offered a drive-in format, a growing number are reaching back to boost future sales with new prototypes offering a drive-in element. A&W Restaurants Inc. and Ruby’s Restaurant Group each ...
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Contact: Desiree Torres Desiree.Torres@penton.com