After years of using six direct-mail coupon drops per year to drive customers in when a new product or limited-time offer was introduced, El Pollo Loco this year increased the number of coupon mailings to nine, along with adding more online-coupon deals and “bounce back” coupons issued in stores to generate return visits. The company has also tinkered with the type of coupons they offer to help build check averages. Rather than issuing coupons for 99-cent burritos, the ...

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