DENVER Quiznos said it has redesigned its menu boards and launched an ad campaign to promote its newest pricing strategy: more than 20 sub sandwiches for less than $5. The ads, which will air nationally for several weeks, feature three chefs interviewing customers in a "man on the street" format, showing their reactions when they are told the sandwich they are eating can be purchased at Quiznos for less than $5. Consumers have assumed getting high-quality sandwiches means paying a ...
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Contact: Desiree Torres Desiree.Torres@penton.com