DENVER Quiznos is selling $5 large toasted subs for a limited time in a value promotion similar to rival Subway's $5 footlong sub deal.
The Denver-based Quiznos said Thursday that the deal applies to its "Deli Favorites" line, which includes the Oven-Roasted Turkey & Cheddar, Honey Ham & Swiss, Tuna Melt, and Roast Beef & Cheddar subs. Large sizes of the Signature Classics and the Premium Steak subs will sell for $7 and $9 each, respectively.
Quiznos said it would support the promotion with $12 million in national advertising. The campaign will include commercials produced by Cliff Freeman & Partners that show people literally eating $5 to illustrate the quest for value in tough economic times. The promotion runs through the end of May.
Quiznos also said it would donate 1,000 of the $5 subs to America's Road Home, a charitable group started by the chain's founder Richard Schaden and his wife, Cheryl. The organization supports homeless families, Quiznos said.
Subway launched its $5 footlong promotion last month.