DENVER Quiznos is promoting a spicy version of its prime rib sandwich in the launch of a new advertising campaign themed “Food with a Twist.” The new Southwestern-inspired Prime Rib Ranchero sandwich, available until the end of April, combines fire-roasted poblano peppers with chipotle mayo, layered with habanero and jalapeno pepperjack cheese, said Zach Calkins, vice president of culinary development for the 5,000-unit sandwich chain.Quiznos purchased more than 25 acres worth of ...
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Contact: Desiree Torres Desiree.Torres@penton.com