I refuse to go out on a limb and declare that Rachael Ray will have scant effect as the new ad spokeswoman for Dunkin’ Donuts, but I do hereby announce that I will be honestly surprised if she helps the chain sell more coffee and doughnuts. The same goes for selling the new “better for you” menu items that Ray supposedly will develop with the Dunkin’ Donuts culinary team. I have seen her in action for maybe five minutes on her talk show, and I’ve never seen her ...

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Contact: Desiree Torres Desiree.Torres@penton.com 

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